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SWOT ANALYSIS FOR CREATION, INVESTMENT AND BUSINESS IDEA


VINTILĂ CRISTIAN
UNIVERSITY GEORGE BACOVIA

Issue:

MOCM, Number 10, Volume I

Section:

Issue No. 10 - Volume I (2004)

Abstract:

The SWOT analysis headings provide a good framework for reviewing strategy, position and direction of a company or business proposition, or any idea. Completing a SWOT analysis is very simple, and is a good subject for workshop sessions. SWOT analysis also works well in brainstorming meetings. Use SWOT analysis for business planning, strategic planning, competitor evaluation, marketing, business and product development and research reports.

Keywords:

SWOT analysis, cost benefit analysis.

Code [ID]:

MOCM200410V01S01A0056 [0000676]


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