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A STRUCTURAL APPROACH TO THE PRODUCT MANAGEMENT


CIUCESCU NICOLETA, MIRONESCU ROXANA
UNIVERSITY OF BACĂU

Issue:

MOCM, Number 13, Volume II

Section:

Issue No. 13 - Volume II (2007)

Abstract:

Designing a product means to apply scientific knowledge to the solution of technical problems and then to optimize that solution within the given material, technological and economic contraints. In this paper are presented some important aspects of product management as the problem of establishing the function structure of a product.

Keywords:

marketing mix, product, design, function structure, overall function, sub – function, logical function, AND – function, OR – function, NOT – function, NOR – function, NAND – function.

Code [ID]:

MOCM200713V02S01A0028 [0001743]


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