Abstract: | Having as theoretical framework Mikhail Bakhtin’s theory on chronotopes, necessary for any kind of artistic visualization, and Judith Williamson’s model of decoding advertisements, we will embark on a semiotic travel through space and time about feminity and not feminism, trying to depict the modern Eve(s) within the figurative dimensions of two print advertisements (All about Eve versus Le premier parfum de Lolita Lempicka – Annex) for a cultural product, namely perfumes. |
