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The British Council Romania – its Image in the Virtual Environment


MONICA PÄ‚TRUŢ
“VASILE ALECSANDRI” UNIVERSITY OF BACĂU, ROMANIA

Issue:

CP, Number 14

Section:

No. 14 (2009)  Editorial

Abstract:

The expansion of the Internet has brought great advantages to the communication processes that individuals and institutions go through. The way in which an institution reveals itself in the virtual environment is vital in maintaining a trustworthy image for its publics, which will bring an increasing of reputation. Our paper deals with the way in which an (inter)nationally renowned cultural institution, the British Council Romania, communicates with its audiences and strengthens its institutional image by means of the Web page.

Keywords:

British Council Romania, Web page, bidirectional communication, cultural institution, audiences, institutional image.

Code [ID]:

CP200914V00S01A0009 [0002791]

DOI: