Abstract: | Communication is a key concept in semiotics, which analyses the act of communication on different levels â on physical, linguistic, psychological, social and on cultural levels. The act of communication represents a special interest for the intercultural dialogue and, particularly, for the process of understanding.
It is widely known that there are a lot of factors influencing the process of understanding. The paper deals with social and cultural factors that may influence the proper reception of the message and the effects produced upon decoders who have different socio-cultural representations. |