Quick search
Go!

CULTURAL HERITAGE, CULTURAL IDENTITY, CULTURAL BRANDING


FLORINELA FLORIA
“Vasile Alecsandri” University of Bacău, Romania

Issue:

CP, Number 24

Section:

No. 24 (2019)

Abstract:

The aim of this paper is to reflect upon the concept of cultural branding that may be applied to Romanian traditional customs and habits. One representative ritual is the offering of traditional March amulets to friends and family, which could be analysed as a cultural practice. This practice could be examined as an important element of both identity and national brand. Furthermore, our approach intends to study the potential of cultural heritage-based brands.

Keywords:

cultural heritage, cultural branding, identity, alterity.

Code [ID]:

CP201924V00S01A0006 [0005016]

Note:

Full paper:

Download pdf


Copyright (c) 1995-2007 University of Bacău