Starting from the idea that the process of country branding is meant to highlight those elements that differentiate a country from others, this study intends to show how Romania’s country branding is shaped through a series of posters in a campaign initiated by the Romanian newspaper Gândul in response to The Guardian’s anti-Romanian migration campaign. The study focuses on the linguistic analysis of the elements that underline Romania’s country branding, viewed in opposition with those linguistic elements that suggest British stereotypes.
