Abstract: | Film criticism in the United States went through significant changes over the last 50 years due to the technological involvements and, thus, the altering needs of the moviegoers. In the 20th century, the evaluations of the film critics mattered more to the consumer who sought recommendation for movies. Through the examination of the paradigm shifts that occurred from the second half of the 20th century until today such as the widespread popularity of the television, the home video, and the Web 2.0 one can observe a transformation in the American film critic industry, that also led to the rise of amateur film reviews. This paper focuses on American film criticism from the 1960s and discusses in what ways the television, the home video, the film rating websites (IMDB, Rotten Tomatoes, Metacritic) and the social media network Twitter have altered both professional and amateur film criticism. |
