Issue:

JESR, Number 4, Volume XVII

Section:

Issue No. 4 - Volume 17 (2011)

Abstract:

The people is the driving force of this century and effective personnel management is the main factor of the relation development with customers if they are based on the quality management principles. All organizations need high levels of customer loyalty.

Keywords:

customer loyalty, innovation, outsourcing, improvement, quality management principles.

Code [ID]:

JESR201104V17S01A0004 [0003443]

Full paper:

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