The purpose of this paper is to review and present a short synthesis of the scientific literature on Ecolabel and an analysis of the types of products and services in Romania that obtained this environmental label. European eco-label is the only environmental quality label (type I; ISO 14024), awarded at institutional level (EC) valid all around the Europe, and it represents a unique opportunity to satisfy consumer expectations. In this way is promotes the design, production and marketing of products with lower environmental impact during their entire life cycle compared to other products in the same category. The EU Ecolabel covers a wide range of product groups, from major areas of manufacturing to tourist accommodation services. Key experts, in consultation with main stakeholders, develop the criteria for each product group in order to decrease the main environmental impacts over the entire life cycle of the product. Because the life cycle of every product and service is different, the criteria are tailored to address the unique characteristics of each product type. The European Ecolabel was introduced in Romania in 2002.
