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OFFERS DIAGNOSE ANALYSIS IN SMALL AND MEDIUM COMPANIES (SME)


BOIAN NICOLAE
TRANSILVANIA UNIVERSITY OF BRASOV

Issue:

MOCM, Number 15, Volume II

Section:

Issue No. 15 - Volume II (2009)

Abstract:

This paper presents the determinant elements of the offers diagnose analysis, as part of the companies market diagnose. Knowing the general characteristics of the product offer as a market variable, one can find its determinant factors like product market price and its fabrication costs. There are specific elements of the small and medium companies that influence the behaviour of the determinant factors.

Depending on these elements we recommend evaluation two methods that are considered to be most important to small and medium companies both detailed theoretically and methodically.

Finally we present an example of offer diagnose analysis.

Keywords:

offer diagnose, market price, manufacturing cost, assessment, indicators, risk, yield.

Code [ID]:

MOCM200915V02S01A0004 [0002707]


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