The aim of the eCultfood research project (Digitization of the cultural food heritage. Bacău region), carried out by the "Vasile Alecsandri" University of Bacău, was the recording of the practices concerning the feeding of this place in the east of the Romania. At the end of the project a multimedia site was produced (http://ecultfood.ub.ro), the video content proving the complexity of the living food heritage of the Bacău region. In this context, we will discuss the role of ethnological experience as a communication device for intangible heritage and cultural and technical mediation (making videos and digitizing the data collection) in the apprehension and safeguarding of cultural heritage.