Abstract
Designing a product means to apply scientific knowledge to the solution of technical problems and then to optimize that solution within the given material, technological and economic contraints. In this paper are presented some important aspects of product management as the problem of establishing the function structure of a product.
Cuvinte cheie
marketing mix
product
design
function structure
overall function
sub – function
logical function
AND – function
OR – function
NOT – function
NOR – function
NAND – function.