Figures of public orientation – persuasion mechanism in the discourse of bank advertising leaflets

The present study proposes a brief analysis of some elements specific to persuasion that are found in the bank advertising leaflets discourse (topic changed), elements that are validated as figures of public orientation in literature. Our analysis started from the existing theoretical concepts in the literature, we identified some of these figures in the discourse of bank advertising leaflets and we analyzed their occurrence in the persuasive discourse present in the leaflets.